Insights from the Team

Transforming Events Solutions on The Business Times

Variety Communications was featured in The Business Times for successfully transforming our business and pivoting into the hybrid event domain in preparation of the post-Circuit Breaker era.

Wrapping Up our 2022 Lessons in the Events Industry

We’re proud of the impact Variety has made throughout 2022 – delivering conferences, trade programs and networking events from planning to execution. This year brought an influx of experiences to reflect upon as we cross into 2023.

SingPost AGM: Going Phygital with Hybrid AGMs

Designed as a hybrid experience, we partnered up with state-of-the-art software to merge both virtual and in-person attendance into a highly engaging experience for all.

Our Portfolio Highlight: The Asia Pacific Leaders in Custody Awards

From conceptualizing the event’s theme to managing logistics and coordinating with stakeholders, we produced the first Asia Pacific Leaders in Custody Awards.

Navigating End-of-Year Challenges: The Event’s Client Perspective

For client, there are a number of challenges you may face when planning an event at the end of the year. Read more to know what’s include!

Event trends 2024: What to expect in the year ahead

The events industry is constantly evolving, and 2024 is no different. With the rise of new technologies and the changing needs of attendees,  find out how event planners are staying ahead of the curve to create successful events.

Embracing the Power of Teamwork for Effective Event Management

We believe that the secret to delivering unforgettable events lies in the spirit of collaboration and the synergy of a dedicated team. Here’s why teamwork is the cornerstone of our success.

Event Success: The Power of Event Services Customization

When it comes to planning an event, there’s no one-size-fits-all solution. Each gathering is as unique as the people it’s designed for, and that’s where event services customization shines.

Event Success: The Crucial Role of Logistical Support in Event Planning

Behind every successful event, there’s an unsung hero: logistical support. It’s the engine that keeps everything running smoothly, making sure your event is a hit. So, let’s dive into what makes logistical support a game-changer in event planning.

Event success: Worry free budgeting

Whether you’re planning a grand corporate conference, an intimate wedding, or a community fundraiser, effective budget management is your compass in the world of event planning.

Event success : Crystal Clear Communication and Collaboration

When it comes to delivering exceptional event services, We at Variety Communications are a shining example of how the power of communication and collaboration can truly make a difference. Let’s explore why our approach is so outstanding:

Event Success: The Value of Post-Event Evaluation

The final applause has faded, the lights have dimmed, and the event has come to a close. But at Variety Communications, our commitment to success doesn’t end there. We understand that the real journey begins after the event, in the form of post-event evaluation.

Event Success: The Power of Hosting Private Events

In the corporate world, fostering a positive company culture goes beyond the confines of the office. Private events designed exclusively for your team can be a game-changer.

Unlocking Global Success: We Takes Events Overseas!

At Variety Communications, we believe that the world is our stage, and events are the stories we tell. We’re thrilled to share our journey of bringing unforgettable experiences to new horizons by taking our event planning expertise overseas.

Event Success: Small Details, Big Impact

Ever been to an event that left you buzzing, but you can’t quite put your finger on why? It’s not always the big stuff – sometimes, it’s the little things that really rock your world. Let’s crack the code on these secret event-spicers!

Event Success: The Power of Lighting in Events!

In the world of event design, lighting isn’t just about brightening a space; it’s a powerful tool that can transform and elevate the entire experience. Let’s explore the enchanting world of event lighting and how it can turn an ordinary gathering into an extraordinary affair.

The Pillar of Seamless Events by Variety Communications!

In the realm of event services, one element stands tall as the linchpin of success — clear communication. Every event is like a puzzle with lots of pieces. At Variety Communications, we make sure all the pieces fit together perfectly by talking clearly every step of the way.

Event Success: The Unseen Hero of Double-Checking

In the intricate dance of event planning, there’s a silent hero that often goes unnoticed but plays a pivotal role in ensuring perfection: the art of double-checking.

At Variety Communications, we believe that the meticulous act of reviewing, confirming, and validating is the secret sauce that turns events into seamless experiences. Let’s unravel the importance of double-checking in our event orchestration.

Transforming Events Solutions on The Business Times
The VC Crew

In November 2020, Variety Communications was featured in The Business Times for successfully transforming our business and pivoting into the hybrid events domain in preparation of the post-Circuit Breaker era.

This is not the first business transformation by the company, and certainly not the last. Started as a one-man equipment repair company in 1978, Variety Communications saw opportunities in the local events industry in the 1990s as Singapore position itself as the Meetings, Incentives, Conventions and Exhibitions (MICE) hub of the region and rode on the growth of events locally to add a new business segment to the company’s portfolio.

Since then, Variety Communications worked with event planners, corporate companies, hotels and other event venues as a one-stop equipment rental provider that supports all aspect of equipment demands for events. In addition, the company also value-add its services by offering an array of supplementary add-ons such as design conceptualization, backdrop printing, video production and editing services amongst others.

But Covid-19 changed all of that.

The pandemic brought international travel to a halt and Singapore – a nation-state highly reliant on Travel and MICE – was inevitably affected. Singapore Tourism Board (STB) reports that:

In 2020, the global travel and hospitality suffered a staggering loss of US$935 billion, with the business events industry among the worst hit. The onset of the pandemic was a wake-up call for the industry, heavily dependent on physical interaction, to reinvent itself.

With the rise of ‘The Zoom Era‘ and the great Digitalization-wave as a result of the pandemic, Variety Communications recognized that the landscape of events has evolved and the company will need to accept and adapt to these changes in order to stay relevant. That was the main driver behind the latest pivot from a purely physical event-based equipment rental company into a hybrid event technology solutions provider.

Mr Yeo Wei  Jie, the company’s Managing Director, shared: “The pandemic has given us the opportunity to take a step back and relook into our business as a whole. Now, as the industry leans more towards a hybrid event format which combines both in-person and virtual experiences, we are able to offer the best of both worlds to planers and attendees alike.